A basic approach to Growth Marketing (with frameworks)- Part 1
A search for the term growth hacking throws up over 5.9 million links on Google. A testament to its popularity.
And a search for the term growth marketing doubles that number taking it across the 1 billion mark.
Clearly, there’s a lot of interest in these terms.
Popularised by Sean Ellis in his book “Hacking Growth”, digging a little deeper uncovers examples of rapid growth at low to no budgets. Which is good. Bootstrapped and early-stage companies definitely need this…